Responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through.  That could be an oversized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.

Essentially, ever-changing landscape of devices, browsers, screen sizes and orientations by creating flexible, fluid and adaptive Web sites. Instead of responding to today’s needs for a desktop Web version adapted to the most common screen resolution, along with a particular mobile version (often specific to a single mobile device), the idea is to approach the issue the other way around: use flexible and fluid layouts that adapt to almost any screen.

Responsive Web design has become one of the hottest trends in 2013.  This is due in part to the  growth of smartphones and other mobile devices. More people are using smaller-screen devices to view Web pages.

Core Concepts

Three key technical features are the heart of responsive Web design:

  • Media queries and media query listeners
  • A flexible grid-based layout that uses relative sizing
  • Flexible images and media, through dynamic resizing or CSS
  • Truly responsive Web design requires all three features to be implemented.

The key point is adapting to the user’s needs and device capabilities. Suppose a mobile user will be viewing your site on a small screen. Taking the user’s needs into account doesn’t just mean adapting your content to the screen size. It also means thinking about what that mobile user will require first when visiting your site and then laying out the content accordingly. Maybe you’ll present the information in a different order. Don’t assume the user won’t need access to all the site information because she’s on a mobile device. You might need to change the fonts or interaction areas to respond better to a touch environment. All these factors influence responsive Web design.

While mobile devices are changing the display landscape, with the appearance of more and more small screens, don’t forget what’s happening at the other end of the spectrum. Displays are also getting larger and larger. Having to serve both segments shouldn’t stop designers from being innovative on either.

What Does Responsive Web Design Look Like?

The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes.

Let’s take a traditional “fixed” website. When viewed on a desktop computer, for instance, the website might show three columns. But when you view that same layout on a smaller tablet, it might force you to scroll horizontally, something users don’t like. Or elements might be hidden from view or look distorted. The impact is also complicated by the fact that many tablets can be viewed either in portrait orientation, or turned sideways for landscape view.

On a tiny smartphone screen, websites can be even more challenging to see. Large images may “break” the layout. Sites can be slow to load on smartphones if they are graphics heavy.

However, if a site uses responsive design, the tablet version might automatically adjust to display just two columns. That way, the content is readable and easy to navigate. On a smartphone, the content might appear as a single column, perhaps stacked vertically. Or possibly the user would have the ability to swipe over to view other columns. Images will resize instead of distorting the layout or getting cut off.

The point is: with responsive design, the website automatically adjusts based on the device the viewer sees it in.

How Does Responsive Web Design Work?

More people are using mobile devices. Check traffic of your site and you might just be shocked at how many visitors are getting to your website through mobile devices.

Responsive design templates are everywhere now, for purchase.  If, for instance, you have a WordPress site you can visit a reputable template gallery such as ThemeForest or Mojo Themes and search for “responsive WordPress themes.”  Purchase one for under $50. Your Web developer can then customize it for your logo and brand.
Here are some of our Latest Responsive works:

One of our best Responsive works- Tizavideo
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Another recent Responsive work- NHY Designs
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