The web and the way people interact with it is constantly evolving. That means you must be at the top of your game this year. 2017 is already starting to prove an exciting year for web design. Let’s look at some of the trends that will become more important as the year progresses:
1. Mobile Video
They say a picture paints a thousand words, but a video does that tenfold. Video, although by no means new, is long-established and versatile medium, useful for story-telling, marketing and vlogging alike, and has several advantages over traditional photography. Where static imagery is flat and motionless, video is altogether more dynamic, using sound and movement to appeal to the senses and hold attention for longer.
2. Vibrant Colors
2017 is definitely the year for super-rich colours online. Whereas in the past, many brands and designers have typically stuck with web-safe colours, more brands today are being braver in their approach to using colour, as we’re seeing with over-saturation, vibrant hues and a resurgence in the use of gradients. The use of bolder colours in web design is helpful in attracting the attention of users, but it is also a signifier of change for brands and businesses.
Animations are starting to be used more heavily on websites as they are often a great way to show how something works, how to do something, or otherwise reveal meaningful content. GIFs have been used for this purpose, but now we are seeing GIFs becoming more sophisticated and animations using SVG and CSS to achieve some pretty unique design elements.
4. Geometric shapes, lines, and patterns
There is nearly infinite amount of ways in which you an integrate geometric shapes, lines, and patterns into your website, and this could be one way in which designers take fat design to a new level. There are various ways in which geometric shapes have made their way into websites. Be it the use of circles around images, photos that are geometric heavy, or the overall design of the site relies heavily on the use of lines and patterns.
5. Fewer stock photos, more authenticity
While browsing the web in the last few months, I do have the feeling that we see a decline of stock photos on websites. As people, we do prefer to see bespoke pictures which really relate to the company or business, rather than a generic image.
6. Long-scrolling websites
Long-scrolling sites tend to have one larger home page that links to other, smaller pages. Alternatively, the entire site may also exist on a single long page. To explain the current popularity of the long scroll, we can credit the increased usage of mobile screens. The smaller the screen, the longer the scroll. Facebook, Twitter, and Instagram allow users to scroll for hours, constantly seeing new content. As a human race, we are used to the action now. Many sites are doing away with menus and tabs and instead putting everything on one, long page.
7. Emphasis on the content
In 2017, websites are likely to start moving back to basics and placing more emphasis on content. Whether that means we remove all of the other distractions we’ve spent years adding, or just making them take up less real estate is yet to be determined. Getting back to the heart of a website — the content — will be prevalent moving forward.
8. Unique layouts
Over dramatic as the web-design-is-dead argument may be, you can’t blame any creative for seeking innovative ways to present content to readers. And one of the most enticing methods for breaking out of the box-centric layouts many blame responsive design for is the broken grid. This approach seeks a way out of the meticulously aligned and “boxy” layouts we’ve been seeing a lot of lately with a variety of what might seem like visually jarring techniques.
9. Faster Loading Times
Most websites, especially mobile sites, take too long to load. Most of the customers expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. Eight online buyers out of ten who have trouble with web site performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online. Hence, fast websites lead to better interactions with the brand and don’t lose visitors who refuse to wait for sites to load, which leads to more conversions.
10. Mobile friendly is a Must
Mobile traffic has increased so dramatically, though, that mobile-first is no longer a feature. It’s vital. Major brands have already adopted this, but smaller companies are still coming on board. However, what exactly mobile-first means is an area for further study. Simply designing a website with mobile accessibility in mind isn’t an automatic ticket to increasing conversions.