Online shopping has been evolving. No longer are people confined to desktop computers and laptops, but free to shop anywhere, at any time using their smart phones and tablets.

If you’re trying to grow a web-based business, no matter how small, it’s extremely important to cater to all your customers and their shopping methods. With or without a store front, you need your website to help drive profits. Because so many customers are looking at your website with their phones or tablets, mobile optimisation is crucial to ensuring they have a good browsing experience instead of getting frustrated and looking elsewhere. There are a few key points to keep in mind:

Make sure text and graphics on your website translate well to mobile browsers. If not, your potential customers are going to be looking at gibberish, and if that happens you know they won’t stay on your site for long. If you use a host for your website, check to see if they have a mobile optimisation feature or if they provide assistance on how to best design your site for mobile devices.

At Ktmfreelancer, we offer the option of mobile responsive web design to both current and brand new clients. We know that business is largely about competition, and we want to help you get an advantage with your customers. Don’t lose business simply because your competitors have a more mobile friendly website than you! Take a look at your competition’s websites to see how they are set up. Are they easier to navigate than yours? Is their text way too small or large for a mobile device? You’ll see that having a mobile optimised website can make all the difference. These are the types of factors you need to focus on to ensure customers have a good experience when browsing your website from a mobile device.