Generating lead is the most prominent factor for any business. Creating and maintaining social media presence is a crucial task for business these days so that your consumers can have easy access to your services.

As traditional methods of marketing to customers like advertising, or direct mail become less and less effective, businesses are turning to social mediums to connect in positive ways with consumers and the people who influence them. The key to social media success is to not get hung up on the tools and technology but to focus on how you can use them more effectively to promote your business.

1. Understanding the social media equation

Know how social media works first before you start. Social media is a public platform and sharing relevant information that directly affects your business is highly recommended. Enlisted below are the points to be considered while sharing information on any Social media platforms like Facebook, Twitter, Instagram, Linkedln, etc:

• sharing other people’s content on Facebook or LinkedIn, or retweeting them if you’re on Twitter
• answering people’s questions if you’re in a position to help whether they’re directly related to your business or not
• joining the conversation on a particular topic- this could be a group on Twitter talking about a certain issue or any other social media group
• leaving genuinely interesting and relevant comments on selective blogs you read and podcasts you listen to

2. Create and Maintaining your Business Account

Key points to note while creating a social media account for the first time:

• Complete Basic Information
• Finish “About” Section
• Upload Profile Picture
• Add to Favorites
• Reach More People

• Understand the Admin Panel of Social Media Accounts

In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones here:
–  Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
–  Notifications: This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
–  Page Roles: Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
–  A public relations manager who needs to respond to any delicate questions.
–  A support representative who can assist those asking technical questions.
–  A designer tasked with uploading new photo creative to the Page.

3. Promote your Page

If you want to attract people who don’t already know about or Like your business, promoting your Facebook page is a (paid) option. To make a clear distinction, this option is to create an ad promoting your Business Page so more people see it and may Like it. Similarly, create a relevant post to your business and share it so that many potential customer may grab attention. An ideal scenario is to use Facebook to help supplement your growth in addition to other activities, like trying to connect to existing customers to help build your audience over the long run.

4. Hire a dedicated Social Media Manager

As they say little knowledge is dangerous, sometimes leaving the task to the professionals is considered the best option specially when it comes to technical terms. A pro knows what they are doing as they do have clear vision where they are heading. A tiny wrong move can hamper a ton in your business as you are sharing your business information in a public platform. Hence, if you are in doubt, hand over the job to the right person and be tension free!