In the past, web designers put a particular focus on showing off their skills by packing sites with flashy illustrations and animations that supposedly wowed their visitors. Then came a shift toward skeuomorphic design(it is the design concept of making items represented resemble their real-world counterparts), which attempted to bring real life to the screen, with faux-realistic textures, drop shadows and real object characteristics.

It seems as though any time you hear about Web design these days, you can’t help but come across the term “flat design.” While the flat Web design trend has been emerging in recent years, it seemed to have exploded in popularity thanks to large companies and organizations changing their design aesthetic to that of flat design.

Today all that’s now giving way to the flat design trend, which opposes all of these ‘artificial’ design techniques, in favour of a more simplified, classically digital aesthetic.

What exactly is “flat design?”

For those of you who haven’t heard of the term, “flat design” is mainly the term given to the style of design in which elements lose any type of stylistic characters that make them appear as though they lift off the page.Flat design is a style that lacks the “tricks” designers often use in order to create a realistic or three-dimensional effect. The style is characterized by an overall minimalistic look, bright but muted colors, bold — often retro — typography and simple user interface elements such as buttons or icons.

In laymen’s terms, this means removing stylistic characters such as drop shadows, gradients, textures, and any other type of design that is meant to make the element feel three-dimensional.Designers today have seem to gravitate toward flat design or user interface design because it feels crisp and modern, and allows them to focus on what is the most important in their landing page: the content and the message.

By removing design styles that can easily date their design (or that could quickly cause their design to become outdated), they are “future-proofing” their designs so that they become relevant for longer periods of time. Not to mention, flat design or gui design seems to make things more efficient and cuts out the “fluff.”

Flat design techniques and user interface design examples avoid embellishments such as bevels, embossing, drop shadows, gradients or artificial textures.The design style is hugely popular for simple websites that only include a few pages and for mobile applications. Flat design has also been criticized for its overall simplicity, use of illustrations (that some label as cartoonish) and a user interface design style that can be difficult for some users to understand.

Animation is typically avoided in flat design projects and large images are in. In minimal design schemes, designers often give plenty of room to the content, allowing it to tell the story in a simple, direct manner.Several other trends have begun to emerge out of flat design: “almost flat design”, “long shadow design” and a re-emphasis on the always popular minimalist design.

“Almost flat design” is based on user interface design but may include some degree of minimal effect, such as a simple shadow inside of an element or basic gradient.“Long shadow design” is used almost exclusively for icons and is exemplified by an image within an icon frame that has a tinted area that extends from the image; long shadows typically fall at 45-degree angles and include the same characteristics the rest of the flat design scheme.

Minimalist doesn’t mean boring

In flat design, ornamental elements are viewed as unnecessary clutter. If an aspect serves no functional purpose, it’s a distraction from user experience. This is the reason for the minimalistic nature of flat design that is taken into account by creative web development company in malaysia and other parts of the world.

However, just because it lacks any flashy design doesn’t mean this style is boring. Bright, contrasting colours make illustrations and buttons pop from backgrounds, easily grab attention, and guide the user’s eye by a ui designer. The purpose of minimalistic imagery also contributes to flat design’s functional character.

Quick to grasp

Simple images convey messages more quickly than detailed illustrations. Images like icons can indicate universal actions or purposes so that everyone can easily understand them.

It’s easy to see an immediate difference between a skeuomorphic and a flat design. Notice how the bigger, solid colour blocks are more attention-grabbing and the meaning of the icons can quickly be perceived.

What you can learn from it

Flat design reverts back to the basics of design as a functional tool. A website is designed and judged by how well it works, as opposed to what it looks like.

This raw functionality forces a site’s focus to be on user experience, so websites that employ this design style successfully are likely to receive positive feedback as being user-friendly.

How to do it

To design an effective flat site, all design elements must be centered on this idea of simplicity.

Solid, vivid colours give aspects the emphasis needed to set them apart in place of illustrative detail; sans serif typography provides a clean, crisp supplement to illustrations; text is concise and to-the-point; UI elements like buttons and links are clear and noticeable.

Everything should be designed with the same goal in mind to create a cohesive visual and functional web design.If you are planning to get your website built with flat design or update your current website with the latest web design trends, Ktmfreelancer is here for you.

Visit our Portfolio for more updates on our recent works. Meanwhile, here are some of our latest Flat design works:

Akasia is a beautiful Responsive WordPress website developed for Encorp Group by Ktmfreelancer.

Malaysia web developer


Food Blog is one of our recent Best works in Flat design



Mediator, a One page “Flat design” website that is Responsive


Illusion is one of our latest Responsive works in Flat design


Unichoice is a WordPress based Responsive University Directory Portal