Styles and fashions change all the time, and the web is no different. Just like in fashion, top web designers and stylish companies are the tastemakers. While many web design trends are fleeting, a select few are natural evolutions of the industry. As the range of devices on which we view websites continues to grow, designers must constantly adapt their workflow to meet the dynamic changes that are occurring in corporate website design.
Here are the latest Web design trends of 2015:
1. Large, Beautiful Background Images & Videos
It’s not only text that’s getting larger on the web: images are too!
There used to be important limitations to keep in mind for serving images because of limited bandwidth, but this is less and less of a problem as time goes on. As a result, large images have taken the internet by storm.
In 2015, images will take centre-stage in interesting new ways. Fascinating techniques will emerge for responsive resizing, extracting dominant colours for backgrounds, and optimizing images for minimum server load. Additionally, a major trend in 2015 will be the use of images as backgrounds. Blur and colour filter overlays will allow text to “float on top” without compromising usability.
One of the examples can be: (Click anywhere in image to see full website)
2. Flexible Typography
Part of this content focus is a stronger effort to present the written word according to emerging typographic principles.
The reality is that type on the web is very different from type in print, and in 2015 we’ll finally shed the last of the old-fashioned thinking that’s kept text looking too small and squeezed together on many major sites.
This is nothing new, as the concept has been discussed since 2006, but the design community has been slow to adapt. It’s hard to let go of principles that have guided design for many years.
There are three major aspects that affect the readability of type on the web:
1. Type Size
2. Column Width
3. Line Height
Research has repeatedly demonstrated that larger text sizes are conducive to easier reading on the web. Designers have already begun to implement responsive typography alongside responsive images and structures in their designs. It is crucial for text to always look its best, regardless of platform whether that be Custom CMS, WordPress CMS, Joomla or Magento.
3. Responsive Design
Only a few years ago, making a site “responsive” merely required that it work on desktops, tablets, and smartphones. With smart watches, TVs, and home appliances booming, the definition of responsive design is expanding rapidly.
While each platform has its unique challenges, tablets and smartphones have very familiar interaction systems and the main problem has been ensuring that content is appropriately sized and easy to navigate. One of our latest Responsive works is below, it is a University Directory Portal:
4. Pixel Perfect Flat Design/ Material design
Flat design has achieved a lot of momentum over the last year or two and it appears to have staying power into 2015. However, it might be possible that as a concept, flat design is growing up. Perhaps into material design. So, what is material design?
Material design is something Google unveiled this year as their new direction for mobile (and design in general). “Material,” to quote their brief, “is the metaphor. A material metaphor is the unifying theory of rationalized space and a system of motion. Our material is grounded in tactile reality, inspired by our study of paper and ink, yet open to imagination and magic.”
Outside of marketing speak (and including the observation that they’ve settled on something that might otherwise be called “almost flat design”) we can see that what the designers at Google mean when they say Material Design is a mostly flat design that uses very subtle gradients, layering, and animation to retain a sense of the tangible world (physical space and objects) while still achieving all the advantages of flat design. Some may disagree but personally, I think this is where flat design as a whole is headed and I look forward to seeing more companies and individuals adopt it in the remainder of 2014 and beyond.
5. Parallax Effects and Microinteractions
Perhaps the most impressive trend is, of course, parallax scrolling animation.
We encounter it everywhere, even on major sites like some of the product pages of Apple and Google. The results speak for themselves: engagement on sites with parallax scrolling effects can improve by as much as 70%!
Using scrolling instead of clicking as a navigation technique is brilliant on several levels. It requires less page loading, but more importantly, it makes it easy to craft smooth transitions from point to point with no jarring refreshes. Information keeps flowing.
In 2015, we can expect to see more designers taking the parallax plunge and incorporating this element into their design. An example of Parallax Effect can be seen in this here (click anywhere in image to see full website):
A new trend has emerged. Webgraphics! Much like infographics, webgraphics convey large amounts of information, but involve elements that allow the user to physically interact with the information. They are more visually appealing than infographics and significantly increase retention with the user.
In 2015, designers will find that more clients will demand interactive webgraphics as part of a personalized design. You can expect to see webgraphics rise in popularity and establish themselves as a major component of modern web design.
8. Scrolling Over Clicking
As the mobile web continues to grow and web design continues to skew in the direction of a more effective and enjoyable mobile experience, scrolling will continue to dominate clicking. It’s more intuitive, easier to do, cuts down on load times and allows for more dynamic interaction to take place between the user and the website. Here is our Corporate website that falls under this trend:
9. Card Design Will Continue (Get Better)
“Card” design, while not new, has proven to be a great tool for designers working on responsive websites. Cards are a great way to keep things modular, rearrange columns without things getting sloppy or disorganized, to browse a lot of general data, but also to prompt users to drill down and see more. In short, cards are clean and simple with a lot of versatility. Exactly what the web needs. So expect to see more of it in the remainder of 2014 and throughout 2015. Here is one of our latest design similar to this trend:
If you would love to know about the trends of 2014, click here.